Analysis of Tourism Development in Saravan Forest Park Based on SWOT Model (Case Study: Establishment of Rural Heritage Museum)

Mohammadi Ostadkelayeh, M; Larijani, M; Makhdoum, M

Analysis of Tourism Development in Saravan Forest Park Based on SWOT Model (Case Study: Establishment of Rural Heritage Museum)

Authors

¹ PhD Student Environmental Education, Payam Noor University, Department of Environmental Education

² Assist. Prof. Payam Noor University, Department of Environmental Education

³ Prof. Faculty of Natural Resources, University of Tehran

Abstract

Rural Heritage Museum project aims to provide different elements of rural culture and consequently
develop of Guilan Tourism. This project in an area of over 200 acres in Saravan Forest Park, part of
the Low-elevation northern Alborz forests has been implemented in the southwest of Guilan province.
In addition to Analysis of Tourism development in saravan forest park through Rural Heritage
Museum project, appropriate strategies ,especially instructional strategies to implement sustainable
tourism has been done. Analytical methods used to determine the strengths, weaknesses, opportunities
and threats is the SWOT model. The results of this model, after analyzing of data obtained from field
studies and surveys conducted by questionnaire indicate that despite the high potential of the rural
heritage museum to attract tourism, this project has an important role to develop this industry, because
of ecological situation, The degree of vulnerability in the area is high which express the need for
review and providing appropriate strategies to overcome limitation and threats in region and use
exising advantages.

Keywords