بررسی عوامل موثر بر حمایت از محیط‌زیست از طرف گردشگران

نوع مقاله: مقاله پژوهشی

نویسندگان

دانشگاه گیلان

چکیده

با افزایش آلاینده‌ها، ناهنجاری‌های محیط‌زیستی در اجزای سیاره‌ی ما ریشه می‌دواند، بنابراین تشویق رفتارهای طبیعت‌گرا و ضرورت پرداختن به این مقوله درک می‌شود. این تحقیق، عوامل موثر بر قصد رفتار حامی محیط‌زیست در بین گروه‌هایی از افراد که تجربه‌ مسافرت در نیمه‌ اول سال 1396 را داشته‌اند، با توجه به نظریه ارزش- باور- هنجار و تلفیق آن با نظریه انتظار مورد بررسی قرار داده است. با توجه به اینکه پژوهش حاضر در جامعه ایرانی- اسلامی انجام می‌گیرد، مفهوم ارزش‌های مذهبی به بخش ارزش‌های نظریه ارزش- باور- هنجار افزوده شد. جامعه آماری حدود 2 میلیون نفر بود که از شهرهای رشت، انزلی و لاهیجان، سفر خود را آغاز کردند و تعداد 384 نفر با استفاده از فرمول کوکران برای محاسبه حجم نمونه، تعیین شد که 400 پرسشنامه توزیع و در نهایت با در نظر گرفتن نتایج مخدوش، 391 مورد از آن‌ها مورد استفاده قرار گرفت و روش معادله‌های ساختاری با رویکرد حداقل مربعات جزیی به کار گرفته شد. تمامی فرضیه‌های تحقیق جز فرضیه‌ سوم، مورد تایید قرار گرفتند و نتایج نشان‌داد که 3 ارزش زیست‌بوم، نوع‌دوستانه و دینی گردشگران بر الگوی جدید محیط‌زیست تاثیر مثبت دارند و به‌تبع آن الگوی جدید محیط‌زیستی بر آگاهی از نتایج و ظرفیت اثر داشته است. تاثیر متغیرهای نظریه انتظار (ظرفیت، ابزار و انتظار) نیز به‌ترتیب ذکر شده بر هم مورد تایید قرار گرفت، علاوه‌ بر این اثر مثبت آگاهی از نتایج بر ابزار و مسئولیت پذیری، مسئولیت‌پذیری بر انتظار و هنجارهای شخصی و هنجارهای شخصی و انتظار بر قصد رفتار حامی محیط‌زیست در سفر اثبات شد.

کلیدواژه‌ها


عنوان مقاله [English]

Examining Some Factors Influencing Pro- Environmental Behavior of Tourists

نویسندگان [English]

  • Fatemeh Afkari
  • Mohsen Akbari
  • Azadeh Kazeminia
University of Guilan
چکیده [English]

Since environmental disasters root in our planetary components with increasing environmental pollutants, the encouragement of environmental friendly behaviors is of particular importance. This research examined some factors influencing pro-environmental travel intentions among the groups of people who had an experience of traveling in the first half of 1396, by adopting "Value-Belief-Norm" theory and merging it with "expectancy". Given that the current research is carried out in the Iranian-Islamic society, and because it is important that the concepts also indicate the status of society, religious values were added to the values of the VBN theory. The statistical population was 1,921,865 people who have started their travels from Rasht, Anzali and Lahijan, and 384 people were determined as the samaple by using the Cochran formula. 400 questionnaires were distributed and eventually considering the distorted results, 391 of them were used in data analysis. The structural equation modeling with partial least squares were used to analyze data of present study.all the research hypotheses were supported, except for the no. 3. results indicate that 3 values of ecosystem (biospheric), altruistic and religion have a positive effect on the new ecological paradigm, and as a result, the new ecological paradigm has an influence on awareness of consequences and valence-which is the first concept in the expectation theory. the effects of expectation theory variables (valence, instrumentality and expectancy) were also supported in the order indicated. in addition, the positive effect of awareness of consequences on the instrumentality and ascription of responsibility, ascription of responsibility on expectancy and pro-environmental personal norm, and pro-environmental personal norm and expectancy on the intention to behave pro- environmentally while traveling was proven.

کلیدواژه‌ها [English]

  • Religious vaules
  • Pro- environmental intentions of tourists
  • Value- belief- norm theory
  • Expectancy theory
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