Amini Khiabani, Gh. & Hamdi, K. 2018. The Relationship between Market-orientation Culture and Human Resource Productivity: An Explanation of the Market Approach in a Business Organization, The Journal of Productivity Management. 12(44): 157-179 (In Persian).
Amirshahi, M.H.; Yazdani, H.R. & Aulipour, E. 2013. Investigation of Green Marketing Tools' Effect on Consumers' Behavior among Members of Social Networks in Iran, 3(4): 18-45 (In Persian).
Barber, K.D.; Beach, R. & Zolkiewski, J. 2012. Environmental sustainability: a value cycle research agenda, Production Planning and Control, 23(2-3): 105-119.
Barney, J. 2012. Purc3hasing, supply chain management, and sustained competitive advantage: the relevance of resource-based theory, Journal of Supply Chain Management, 48(2): 3-6.
Boroujeni, J.S.; Jafari, F.; & Najafian, M., 2013. The Barriers of Marketing Strategy Planning on Iran Khodro, International Journal of Business and Management Invention, 2(1): 79-83 (In Persian).
Carr, J.C. & Lopez, T.B. 2007. Examining market orientation as both culture and conduct: modeling the relationships between market orientation and employee response, Journal of Marketing Theory and Practice, 15(2): 113-125.
Carvalho, H.; Duarte, S. & Machado, V.C. 2011. Lean, agile, resilient and green: divergencies and synergies, International Journal of Lean Six Sigma, 2(2): 151-179.
Cheng, C.C. & Krumwiede, D. 2012. The role of service innovation in the market orientation- new service performance linkage. Technovation, 32(7-8): 487– 497.
Crittenden, V.L.; Crittenden, W.F.; Ferrell, L.K.; Ferrell, O.C. & Pinney, C.C. 2011. Market-oriented sustainability: a conceptual framework and propositions, Journal of the Academy of Marketing Science, 39(1): 71-85.
Dadashi, M.; Mohammadian, M.; Deheshty Shahrokh, Z. & Khashei, V. 2017. Indigenous Pattern of Market Development of Organic Products in Iran, Journal of Agricultural Economics Research, 9(36): 231-258 (In Persian).
Dawes, J. 2000. Market orientation and company profitability: further evidence incorporating longitudinal data, Australian Journal of Management, 25(2): 173-200.
Doayee, H. & Bakhtyary, A. 2007. The Effect of Market-Oriented Culture on The Business Performance of Mashhad Auto parts Manufactuer Companies, Iranian Journal of Trade Studies, 11(42): 53-82 (In Persian).
Doonan, J.; Lanoie, P. & Laplante, B. 2005. Analysis determinants of environmental performance in the Canadian pulp and paper industry: an assessment from inside the industry, Ecological Economics, Vol. 55 No. 1, pp. 73-84.
Elkinton, J. 1998. Cannibals with Forks: The Triple Bottom Line of 21st Century Business, New Society Publishers, Stoney Creek, CT.
Fakor Seghye, A. & Sadeghi, F. 2016. The impact of internal marketing on performance with the mediating role of sustainable marketing and market orientation, Journal of Business Management, 8(3): 659-680 (In Persian).
Garosi Mokhtarzadeh, N. & Zamani, M. 2015. Examining the effects of market orientation and management innovation on firm performance: The mediating role of technological innovation, Journal of Business Management, 7(2):463-484 (In Persian).
Gleim, M. R.; Smith, J. S.; Andrews, D. & Cronin, J. J. 2013. Against the green: a multi-method examination of the barriers to green consumption. Journal of Retailing, 89(1): 44-61.
Golicic, S.L. & Smith, C.D. 2013. A meta-analysis of environmentally sustainable supply chain management practices and firm performance, Journal of Supply Chain Management, 49(2): 78-95
Gray, B.J. & Hooley, G.J. 2002. Market orientation and service firm performance: a research agenda, European Journal of Marketing, 36(9/10): 980-988.
Green, K. W.; Toms, L. C. & Clark, J. 2015. Impact of market orientation on environmental sustainability strategy. Management Research Review, 38(2), 217-238.
Green, K.W.; Zelbst, P.J., Meacham, J. & Bhadauria, V. 2012b. Green supply chain management practices: impact on performance, Supply Chain Management: An International Journal, 17(3): 290-305.
Green, K.W.; Zelbst, P.J.; Bhadauria, V. & Meacham, J. 2012a. Do environmental collaboration and monitoring enhance organizational performance?, Industrial Management and Data Systems,112(2): 186-205.
Guo, Ch; Wang, Y. J. & Metcalf, A. 2014. How to Calibrate Conventional Market-Oriented Organizational Culture in 21 st Century Production-Centered Firms? A Customer Relationship Perspective. International Journal of Production Economics, 156(2): 235-245.
Haghighi Nasab, M.; Yazdani, H.R. & davarpanah Kiasaraei, F. 2016. The Impact of Senior Management Support on Environmental actions on Green Marketing Strategy and the Environmental Performance of Industrial Businesses in Iran. New Marketing Research Journal, 6(1): 23-38 (In Persian).
Han, H.; Hsu, L.T. & Lee, J.S. 2009. Empirical investigation of the roles of attitudes toward green behaviors, overall image, gender, and age in hotel customers’ eco-friendly decision-making process. International Journal of Hospitality Management, 28(4): 519-528.
Kohli, A. K. & Jaworski, B. J. 1990. Market orientation: The construct, research propositions, and managerial implications. Journal of Marketing, 54(2): 1-18.
Kalantary, kh. 2003. Data Processing and Analysis in Social and Economic Research, Tehran, Neghah Publisher (In Persian).
Kuosmanen, T. & Kuosmanen, N. 2009. How not to measure sustainable value (and how one might), Ecological Economics, 69(2): 235-243.
Lafferty, B.A. & Hult, G.T.M. 2001. A synthesis of contemporary market orientation perspectives, European Journal of Marketing, 35(1/2): 92-109.
Lee, C.K. & Pennings, J.M. 2004. Internal capabilities, external networks, and performance: a study on technology-based ventures, Strategic Management Journal, 22(6/7): 203-223.
Li, C. R.; Lin, C. J & Chu, C. P. 2008. The nature of market orientation and the ambidexterity of innovations. Management Decision Journal, 46(7): 1002-1026.
Madhoushi, M.; Tabibi, M.R. & Delavari, H.R. 2012. Investigating the impact of market orientation and entrepreneurial orientation on innovation in SMEs. Iranian journal of trade studies, 17 (65): 115-136. (In Persian)
Min, S.; Mentzer, J.T. & Ladd, R.T. 2007. A market orientation in supply chain management, Journal Empirical Research, 35(4): 507-522.
Mitchell, R.W.; Wooliscroft, B. & Higham, J. 2010. Sustainable market orientation: a new approach to managing marketing strategy, Journal of Macromarketing, 20(2): 160-170.
Mohamadian, M.; Allah Verdi, M. & Salimi, A. 2013. The impact of export market orientation and competitive advantage on export performance (case study: The Study of Exemplary Exporters of Iran Selected in 2012). Quarterly journal of business management, 5 (4): 61-78. (In Persian)
Narver, J. C.; Slater, S. F. & MacLachlan, D. L. 2004. Responsive and proactive market orientation and new‐product success. Journal of product innovation management, 21(5), 334-347.
Nik Nejad, M. 2011. Green Supply Chain (along with a case study), Journal of Supply Chain Management, 13(34): 20-28 (In Persian).
Noble, C.H.; Sinha, R.K. & Kumar, A. 2002. Market orientation and alternative strategic orientations: a longitudinal assessment of performance implications, Journal of Marketing, 66(4): 25-39.
Polonsky, M. J. 2011. Transformative green marketing: Impediments and opportunities. Journal of Business Research, 64(12), 1311-1319.
Rahim Nia, F.; Noroozi Nik, Y. & Yoosef Poor, A. 2016. Study of the effects of perceived knowledge of Green products on purchase intention in terms of attachment to this hypermarket, Journal of Business Management, 8(3): 569-586 (In Persian).
Rehman, M.A.A. & Shrivastava, R.L. 2011. An innovative approach to evaluate green supply chain management (gscm) drivers by using interpretive structural modeling (ism), International Journal of Innovation and Technology Management, 8(2): 315-336.
Sarmad, Z. & Bazarghan, A. 2005. Research metods in behavioral sciences, Tehran, University of Shahid Beheshty Publisher (In Persian).
Shiva, A.; Aghazade, H. & Heidari, A. 2016. Market Orientation and Innovation Strategies: An Approach to Business Dynamism, Journal of Business Management, 8(1): 159-182 (In Persian).
Shiva, A.; Aghazade, H. & Heidari, A. 2017. Investigating the Effect of Exploratory and Exploitative Market Orientation on Firms Innovation and Performance (case study: of food industry), Journal of Business Management, 9(3): 595-616 (In Persian).
Slater, S.F. & Narver, J.C. 1995. Market orientation and the learning organization, Journal of Marketing, 59(3): 63-74.
Tan, M. & Liu, Z. 2014. Paths to success: an ambidexterity perspective on how responsive and proactive market orientations affect SMEs’ business performance. Journal of Strategic Marketing, 22 (5): 420–441.
Tavakoli dehaghani, M.R.; Shahverdiyani, Sh. & Mosapur, H. 2017. Investigating the realationship between Sustainable Supply Chain Management and Environmental Performance and Financial Performance, Iranian Journal of Trade Studies,22(85): 171-194 (In Persian).
Tondkar, S.H. 2008. Green Marketing, The next Generation of Marketing, Third International Marketing Management Conference (In Persian).
Trowbridge, H. 2003. Do Green Supply Chains Lead to Competitiveness and Economic Performance? International Journal of Operations & Production Management, 25(9): 898–916.
Tsiotsou, R. 2010. Delineating the role of market orientation on service performance: a component-wise approach, The Service Industries Journal, 30(3): 357-403.
Urban, B. & Govender, D.P. 2012. Empirical evidence on environmental management practices, Engineering Economics, 23(2): 209-215.
Wei, Z.; Zhao, J. & Zhang, C. 2014. Organizational ambidexterity, market orientation, and firm performance. Journal of Engineering and Technology Management, 33(1): 134-153
Wong, C. 2013. Leveraging environmental information integration to enable environmental management capabilities and performance, Journal of Supply Chain Management, 49(2): 114-136.
World Commission on Environment and Development 1987. Our Common Future, Oxford University Press, Oxford.
Ying, J. & Li-jun, Zh. 2012. Study on Green Supply Chain Management Based on Circular Economy, Physics Procedia, Internotional Conference on Solid State Devices and Materials Science,25, 1682-1688
Zelbst, P.J.; Green, K.W. Jr.; Sower, V.E. & Abshire, R.D. 2010. Relationships among marketing orientation, JIT, TQM, and agility, Industrial Management and Data Systems, 110(5): 637-658.
Zhang, J. & Duan, Y. 2010. Empirical study on the impact of market orientation and innovation orientation on new product performance of Chinese manufatures. Nankai Business Review International; 1(2): 214-231.
Zhou, Z. & Nakata, C. 2007. Reexamining the link between customer orientation and business performance: the role of information systems, Journal of Marketing Theory and Practice, 15(3): 187-203.
Zhou, Z.K.; Brown, J.R.; Dev, C.S. & Agarwal, S. 2007. The effect of customer and competitor orientations on performance in global markets: a contingency analysis, Journal of International Business Studies, 38(2): 303-319.
Zhu, Q. & Sakaris, J. 2006. An inter-sectoral comparison of green supply chan mangment in China: Drivers and practices, Journal of Cleaner Production. No. 14(5): 472-486
Zhu, Q. & Sarkis, J. 2004. Relationships between operational practices and performance among early adopters of green supply chain management practices in Chinese manufacturing enterprises, Journal of Operations Management, 22(3): 265-289.