بررسی تاثیر دانش محیط‌زیستی بر رفتار سبز با نقش میانجی قصد رفتاری، نگرش محیط‌زیستی و تعهد سبز

نوع مقاله : مقاله پژوهشی

نویسنده

استادیار، گروه مدیریت، بخش مدیریت، اقتصاد و حسابداری، دانشگاه پیام نور، تهران، ایران

10.22034/eiap.2023.170001

چکیده

هدف این پژوهش بررسی تاثیر آگاهی و دانش محیط‌زیستی بر رفتار سبز با نقش میانجی قصد رفتاری، نگرش محیط‌زیستی و تعهد سبز است. روش پژوهش حاضر توصیفی و از نوع همبستگی بود. جامعۀ آماری این تحقیق کلیه کارکنان شرکت لبنیاتی پلاره ملایر به تعداد 104نفر بوده که حجم نمونه براساس فرمول کوکران تعداد 82 نفر با استفاده از روش نمونه‎گیری در دسترس تعیین شده است. برای گردآوری داده‌های پژوهش از پرسشنامه استاندارد استفاده شد. و الگوی ارایه شده با استفاده از مدل‏سازی معادلات ساختاری با رویکرد حداقل مربعات جزیی و بوسیله نرم‌افزار Smartpls2 تجزیه و تحلیل شد. نتایج حاصل از مدل‌سازی معادلات ساختاری فرضیات پژوهش نشان داد که دانش و آگاهی محیط‌زیستی تاثیر مستقیم و معنی‎داری بر رفتار سبز (23/0β=)، نگرش محیط‌زیستی(49/0β=) و تعهد سبز (61/0β=) دارد. همچنین، دانش و آگاهی محیط‌زیستی تاثیر غیرمستقیم قابل توجه‌ی بر رفتار سبز از طریق قصد رفتاری (29/0β=) دارد. اما تاثیر آن بر روی رفتار سبز با نقش میانجی نگرش محیط‌زیستی و تعهد سبز معنادار نبود. در همین راستا تاثیر مستقیم قصد رفتاری بر رفتار سبز معنادار و مورد تایید  قرار گرفت اما تاثیر مستقیم نگرش محیط‌زیستی و تعهد سبز بر رفتار سبز رد شده است.

کلیدواژه‌ها

موضوعات


عنوان مقاله [English]

The Effect of Environmental Knowledge on Green Behavior with Mediating Role of Behavioral Intention, Environmental Attitudes and Green Commitment

نویسنده [English]

  • Alireza Aghighi
Assistant Professor, Department of Management, Payame Noor University, Tehran, Iran
چکیده [English]

The purpose of this study is to investigate the effect of environmental awareness and knowledge on green behavior with the mediating role of behavioral intention, environmental attitude and green commitment. The method of the present study was descriptive and correlational. The statistical population of this study was 104 employees of Polare Malayer Dairy Company. The sample size was determined based on Cochran's formula of 82 people using the available sampling method. A standard questionnaire was used to collect research data. The proposed model was analyzed using structural equation modeling with partial least squares approach and Smartpls2 software. The results of modeling the structural equations of the research hypotheses showed that environmental knowledge and awareness have a direct and significant effect on green behavior (β = 0.23), environmental attitude (β = 0.49) and green commitment (β = 0.61). Also, environmental knowledge and awareness has a significant indirect effect on green behavior through behavioral intention (β = 0.29). But its effect on green behavior was not significant with the mediating role of environmental attitudes and green commitment. In this regard, the direct effect of behavioral intention on green behavior was significant and confirmed, but the direct effect of environmental attitude and green commitment on green behavior has been rejected.
 

کلیدواژه‌ها [English]

  • Environmental knowledge
  • Green behavior
  • Behavioral intention
  • Environmental attitude
  • Green commitment
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